Strategy, Concept, Web Design, Marketing
MedCline is a fast-growing brand specializing in pillow systems designed for acid reflux and shoulder pain relief. As the digital space becomes increasingly competitive for sleep assistance devices, it becomes a challenging task to maintain an efficient customer acquisition cost while scaling growth. MedCline came to us for help in optimizing online strategies and driving paid media performance.
We leveraged our expertise in data-driven marketing optimization and formed full-funnel strategies to scale the client’s digital campaigns. Our creative team designed and delivered marketing assets for the client, ranging from static imagery, GIFs, to videos, which facilitated continuous testing for ad creative and ad copy. Utilizing data analytics and insights gathered from previously managed spend, we provided actionable recommendations for cross-channel audience targeting and implemented changes to maximize conversion efficiency of paid campaigns.
RESULTS AND IMPACT
Our approaches proved to be effective, resulting in a 20% reduction in cost per acquisition (CPA) in the first month after we replaced the client’s previous digital marketing agency. We also timely identified scaling opportunities during holidays for the client, which led to a 143% YoY spend growth while maintaining the set CPA target. With our data-driven optimization strategies, we helped bolster MedCline’s online success in spite of rising competition.