Ergatta
Sales / Brand Awareness
Strategy, Concept, Media Buying
THE CHALLENGE
Ergatta is a fitness equipment company that specializes in indoor rowing machines. As the fitness space becomes more and more competitive, Ergatta came to us for help in leading and optimizing their marketing campaigns across all channels.
OUR SOLUTIONS
Our team rebuilt the client's digital marketing presence from scratch and managed multiple marketing channels, including Facebook, Google, Snapchat, and YouTube. We developed winning ad copy for use across all marketing channels. Utilizing existing materials, we ensured both static and video assets were tailored to perform on various platforms. Using a combination of Direct Response and Branding elements, our campaigns focused on both heightening awareness of the brand and driving sales to meet aggressive goals.
RESULTS & IMPACT
Leveraging our expertise in direct response marketing, we successfully scaled up the client’s spend on their dominant marketing channel (Facebook) by over 5x while maintaining cost efficiency and hitting designated goals. Additionally, we increased the client’s SEM marketing scale by 11x while also hitting all required ROAS goals.
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