Strategy, Concept, Media Buying
Mindbloom is a mental health and wellbeing company that provides access to science-backed psychedelic medicine treatments. As a niche player in the industry, Mindbloom came to us for help in boosting the reach and growth of the brand in the digital space.
Our team worked closely alongside the client’s internal development team to clean up backend data and tracking, which helped improve full-funnel visibility. We also wrote winning ad copy and created static and video-based creative assets for use on multiple marketing platforms. In addition to daily campaign management and optimization, we provided ongoing and regular insights to help inform greater marketing strategies that are vital to the client’s overall success.
RESULTS AND IMPACT
Immediately after we took over the client’s ads account in April 2021, the client started seeing significant growth across multiple marketing channels. We successfully scaled up the client’s spend on Facebook by 10x and SEM (Google, Bing) spend by over 7x, all while hitting aggressive ROAS/CPA goals. The success we created for the client across multiple marketing channels not only increased the client’s online presence but also fueled the growth of Mindbloom as a brand.